Companies that value innovation continue to deliver greater shareholder value.
These innovative companies, such as Apple, Disney, and Nike, understand the importance of innovation and leveraging new technologies for better collaboration and knowledge sharing.
Collaborative Innovation is a thought leadership blog about the impact of social networking and other consumer technologies on the enterprise and how to leverage them within the enterprise to foster better collaboration and greater innovation.
Collaborative Innovation connects you to thought leaders and peers who are driving innovation as a way to achieve competitive advantage. From the next-generation trends developed by the Enterprise Insight team to lessons learned by companies that have successfully leveraged Social Enterprise Software, it covers what’s new and most important to know.
Crowdsourcing of Knowledge — Proponents of crowdsourcing believe that greater innovation is delivered when a larger and more diverse crowd is able to collaborate to create new products as is manifested by Wikipedia. Don Tapscott in his Wikonomics and Macrowikonomics books believes that collaborative innovation is altering each and every institution and unless these new principles can become embedded, institutions will continue to wither and die. We can already see this happening within the media and music industries.
Human-Centered Design Principles for Collaboration and Knowledge Sharing — Collaboration is all about the way people work and understanding human interaction is key to delivering collaboration technology. We have partnered with IDEO the global leader in human center design to understand the design principles of technology that is easy and intuitive and drives viral adoption.
Greater Openness — There is now a new engine of innovation and wealth creation and a powerful new force that radically drops collaboration costs and as such enables communities to collaborate on shared concerns, endeavors, and challenges. Greater openness in innovation and science, for example, is creating more economic opportunity for citizens and businesses that learn how to tap into global innovation webs.
Collaborative Innovation Blog & Updates
Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts. Over the past few quarters, we identified a number of large […]
Last month, we published our report, The State of Social Business 2013, based on data and analysis from four years of Altimeter’s annual digital strategists’ survey. Today, we’re happy to release the data charts from that report, in a downloadable, easy to share PowerPoint presentation that you can take and inject in your own presentations. […]
If you’re a marketer who has evaluated native advertising offerings, then you’re likely already familiar with Facebook’s suggested posts, Twitter’s sponsored tweets and hashtags, or sponsored content on any number of online publications. But what IS it even? What are the benefits? How do you prepare? And what are the considerations along the way, as […]
Each year, Altimeter surveys social strategists and executives, and shares our findings and analysis in Open Research reports. In our most recent report, we looked at our survey findings from the last four years, 2010 to 2013, to share our analysis of the state of social business. Overall, we found that investment in headcount and […]
The concept of using game mechanics to achieve desired outcomes may not be new, but to many brands, the use of gamification across the enterprise to drive business value is gaining speed. In our latest research, Altimeter has found that gamification is quickly evolving to become an important component in many organizations’ internal and external […]