Successful collaborative platform strategies provide value for users by improving knowledge sharing, strengthening weak-tie relationships, mapping informal organizational structures, and enhancing the efficiency of team and group activities. But, becoming a collaborative enterprise is not going to happen by serendipity. Platform success is dependent on user adoption, which is in turn based on thoughtful design and forward-thinking enterprise processes. Successful, sustainable collaborative platform strategies must be designed, from the ground up, around three major factors: usability, impact, and organizational readiness. With close attention to each of these factors, organizations can position themselves to harness the power of collaborative platforms in pursuit of real business objectives, driving both top and bottom line growth.