As I’ve written about some of the acts that are creating the new genre of social entertainment I thought it might help to put a resource post together. It’s a first pass. If there are links you want to add, please let me know.
For anybody interested in a career in entertainment or for people looking around for new acts YouTube Creators is the site to be. Brands are eagerly pursuing deals with established YouTube acts (AdAge had already caught on in 2010), experimenting with how this new form of celebrity and follower interaction will work for them.
The acts themselves are trying to tease out how their fan followings are reacting to their celebrity, and potential branded deals.
It’s an exciting, creative time.
Here is YouTube Creators and the YouTube Creators Club (there are creator how-to videos on site), and a link through to some of the channel support tools that Google has provided (to up and coming stars, cookery channels, and personal trainers). Some notes from Google on how to connect YouTube with a Google + profile.
The cool thing about advertising on YouTube (says Google) is that you can reach millions of viewers, not only at their homes and offices, but also on their daily commutes, at the park, the beach and beyond. In fact, YouTube Mobile (m.youtube.com) is the #2 video-viewing website in the world, second only to YouTube itself.
VidstatsX compiles daily, hourly, weekly, monthly data on video viewing.
Here’s a Wired article estimating what acts can earn through the YouTube Partners’ s program, a summary of “getting-started” tips from Mashable, and advice from ReelSEO, the specialist video marketing site. Here’s Mediapost on video stars and marketing.
And the website of the annual VidCon conference for creators, advertisers, viewers (next up June 28th).
Kevin H. Nalty at Willvideoforfood covers the business side of YouTube celebrity, as well as his own videos.
Some articles and links on the business: