Social production – the process of getting customers directly involved in the innovation around, and delivery of, products, services, and experiences – is starting to become a transformative force in many industries. But like all such forces, it creates both opportunities and challenges, as it changes underlying industry dynamics – and sources of competitive advantage. […]
Blog Posts and Updates
Many organizations are developing social media strategies to capitalize on the explosive growth of platforms like Facebook and Twitter. But the greater “social” opportunity lies in getting customers directly engaged in innovation processes tied to underlying products, services, and experiences – what we call “social production.” A number of companies, ranging from large multi-nationals to […]
Every once in awhile a truly disruptive, consumer-facing technology emerges. Google was one example, having leveraged a proprietary algorithm and page rank system to change how people find information; Facebook was another, using web-enabled social graphs to alter the way people stay connected to each other. Each started small, and then seemingly overnight transformed how […]
Social production – where customers become directly engaged in the innovation around, or the delivery of, the products and services they consume – is one of the most dynamic (and interesting) elements of social business strategy. Quirky.com has been a true innovator in this area, engaging a community of people in every step of a […]
Jeff DeChambeau provides an overview of the rich data consumer lifestyle, and how many consumer activities generate data that can be used for marketing and customer experience design.
Advocates point toward a new world where the customers are in control, and are encouraging companies to “join the conversation.” In this presentation, we explain how both notions are misguided, and why companies should approach social media with a “spend less, talk less, earn more” mindset.
Moxie Insight’s 2010 Leading in an Age of Unbounded Data survey garnered responses from over 70 major organizations, including many global corporations, to provide a cross-industry pulse of the state of enterprise data.
Catherine Thorn provides an overview of some of the players in the social gaming world, and explores how the enterprise can use digital gaming channels to build stronger relationships with customers-turned-gamers.
In order to engineer the customer experiences of tomorrow, the firm needs to think of their customer from a rich data point of view, one that takes into account each customers unique identity, as expressed through their behaviors, their relationships, and their emotions.
Moxie Insight’s former Senior Analyst Naumi Haque challenges the widespread assertion that the explosion of social media has resulted in disproportionate customer empowerment.